By Jessica Ye (Jessica Yap)
The offices of Runway Magazine are opening their doors once again. As The Devil Wears Prada 2 prepares to return audiences to the razor-sharp world of fashion publishing, Lancôme is stepping into the spotlight with a collaboration tied to the launch of its latest skincare innovation, Absolue Longevity MD.
Timed with the film’s theatrical release on 1 May, the partnership brings Lancôme into one of fashion cinema’s most recognisable universes. The new skincare range was integrated into the production of the film, aligning the brand’s vision of longevity with a cast whose presence and influence have endured for decades.
The sequel sees the return of Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, reprising their roles as Miranda Priestly, Andy Sachs, Emily Charlton and Nigel Kipling within the glossy halls of Runway.
At the heart of the collaboration is Absolue Longevity MD, Lancôme’s first dermatologist-validated skincare range built around what the brand calls Longevity Integrative Science™. The formulas incorporate Mitopure®, a urolithin-A ingredient associated with longevity research and adapted here for topical skincare.
Designed to target visible signs of ageing such as loss of firmness, fine lines, dullness and reduced suppleness, the range reflects a broader shift within beauty towards preserving skin vitality at every stage of life.
The collaboration also extends beyond traditional product placement. In partnership with Maximum Effort, Lancôme created a campaign titled The Absolue Impossible Task. The short film stars Pauline Chalamet and Caleb Hearon as they attempt to complete one of Miranda Priestly’s famously impossible assignments: obtaining an unreleased skincare line.
Further extending the partnership, Chalamet appears in editorial content created with Vogue alongside Lancôme global ambassador Isabella Rossellini.
Directed by David Frankel and written by Aline Brosh McKenna, the film revisits the high-stakes fashion world that first captivated audiences when the original The Devil Wears Prada debuted in 2006.
The Absolue Longevity MD collection will launch globally on 1 May, the same day The Devil Wears Prada 2 arrives in cinemas.
